Facebook now has over 2.23 billion monthly active users. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook.
Great! So where should you start? And is there an easy blueprint to follow?
From creating our Facebook Business Page to posting several hundred times over the past few years, we’ve experimented a lot with various Facebook marketing tips and have enjoyed figuring out the best way to create and manage our Facebook Page here at Buffer. I’d love to share with you how the process has worked so far from start until now!
Since things continue to change regularly with Facebook and its algorithm, consider this A to Z guide as a great jumping off point for creating a Facebook Business Page and growing your audience. Start here, test what works for your individual business and brand, and make changes as you learn.
How to create a Facebook Business Page in 6 simple steps
Step 1: Fill out your basic business info
Open the following URL to create a business Page on Facebook:
(You can also click on the drop-down menu in the upper-right corner of any page on Facebook and select “Create Page”.)
Once there, you’ll see two options — “Business or Brand” and “Community and Public Figure”. Since we are creating a Facebook Page for your business, click “Get Started” under the “Business or Brand” box.
There will be a few fields to fill out (some will appear only after you have chosen a category):
- Page Name
- Phone number
Keep in mind that you can change the category (but not the name) later on if needed.
Step 2: Add a profile photo and cover photo
Next, Facebook will prompt you to upload a profile photo and cover photo.
Profile photo – 170 x 170 pixels
This photo will appear as your icon every time you comment on a post or publish in the News Feed. Ideally, you want to upload your company logo here.
The ideal size for profile photo is 170 pixels wide by 170 pixels tall.
Square dimensions are best, and Facebook will crop it into a circular shape in ads and posts.
Cover photo – 820 x 462 pixels
The cover photo appears across the top of your page and is a great opportunity to deliver a visual element that supports your branding, draws attention, or elicits emotion from your visitors.
The ideal size for Facebook cover photo is 820 pixels wide by 462 pixels tall.
According to Facebook, your cover photo is displayed at different sizes on desktops and on smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones. If you want to use a single image that works pretty well on both desktop and mobile, I found that 820 pixels wide by 462 pixels tall seems to be the best.
You can certainly hire a designer to make you something fabulous, or you can go the DIY route. Canva is a super helpful, free tool for Facebook cover photos as it comes with several pre-made templates that look great right out of the box.