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How to Create the Perfect Facebook Page for Your Business: The Complete A to Z Guide

Facebook now has over 2.23 billion monthly active users. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook.

Great! So where should you start? And is there an easy blueprint to follow?

From creating our Facebook Business Page to posting several hundred times over the past few years, we’ve experimented a lot with various Facebook marketing tips and have enjoyed figuring out the best way to create and manage our Facebook Page here at Buffer. I’d love to share with you how the process has worked so far from start until now!

Since things continue to change regularly with Facebook and its algorithm, consider this A to Z guide as a great jumping off point for creating a Facebook Business Page and growing your audience. Start here, test what works for your individual business and brand, and make changes as you learn.


How to create a Facebook Business Page in 6 simple steps

Step 1: Fill out your basic business info

Open the following URL to create a business Page on Facebook:

(You can also click on the drop-down menu in the upper-right corner of any page on Facebook and select “Create Page”.)

Once there, you’ll see two options — “Business or Brand” and “Community and Public Figure”. Since we are creating a Facebook Page for your business, click “Get Started” under the “Business or Brand” box.

There will be a few fields to fill out (some will appear only after you have chosen a category):

  • Page Name
  • Categories
  • Address
  • Phone number

Keep in mind that you can change the category (but not the name) later on if needed.

Step 2: Add a profile photo and cover photo

Next, Facebook will prompt you to upload a profile photo and cover photo.

Profile photo – 170 x 170 pixels

This photo will appear as your icon every time you comment on a post or publish in the News Feed. Ideally, you want to upload your company logo here.

The ideal size for profile photo is 170 pixels wide by 170 pixels tall.

Square dimensions are best, and Facebook will crop it into a circular shape in ads and posts.

Cover photo – 820 x 462 pixels

The cover photo appears across the top of your page and is a great opportunity to deliver a visual element that supports your branding, draws attention, or elicits emotion from your visitors.

The ideal size for Facebook cover photo is 820 pixels wide by 462 pixels tall.

According to Facebook, your cover photo is displayed at different sizes on desktops and on smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones. If you want to use a single image that works pretty well on both desktop and mobile, I found that 820 pixels wide by 462 pixels tall seems to be the best.

You can certainly hire a designer to make you something fabulous, or you can go the DIY route. Canva is a super helpful, free tool for Facebook cover photos as it comes with several pre-made templates that look great right out of the box.


How to Use Facebook to Market Your Business

If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of.

More than 1.4 billion people use Facebook every single day, and many multiple times a day. It’s almost certain that your potential customers are on Facebook and using it actively to connect with their family, their friends, and their favorite brands.

Whether you’re running a brick and mortar store, an ecommerce site, an agency, or a software company, you can use Facebook for marketing your business. In this guide, I hope to cover everything you should know to put your business on Facebook, to market your business, and to measure your results.

If there’s anything you wish to know that isn’t covered here, please feel free to tweet I’m keen to keep this guide as comprehensive and helpful as it can be. Thanks!

Best Ways To Promote Your Music Independently

No matter what stage you’re at in your career, releasing music into the world can be daunting to say the least. You’ve worked on it for weeks or months (potentially years) and you want to get the best result for your hard work. But with hundreds of thousands of tracks released daily, getting your music heard is tough.

With the right strategies and tactics, every artist (major label support or not) can get their music in front of the right people. Here are our tips for promoting your tracks independently and getting your music heard – on a budget!


Without the help of a music distribution service, you can miss out on your music being streamed on Spotify or Apple Music, getting featured on playlists, or being bought and downloaded from stores like iTunes. If you are serious about getting your music out into the world, sign up to a free music distribution service like Amuse, and let them distribute your music to all the important stores and streaming platforms that matter. Amuse is the only music distribution service that lets you release music from your phone, and we let you keep 100% of your rights and royalties.

Press Kit

Whether you’re sending your tracks to blogs or pitching your music to playlist/mix curaters, having a good EPK (Electronic Press Kit) is non-negotiable.

“Having as much information about yourself readily available in the most easily digestible format possible is crucial for that initial outreach, says Dan Roy Carter, CEO, Above Board Entertainment Group. “A good electronic press kit, including music, imagery, touring history, key data and social statistics, is going to serve you well.”

If you don’t have spare cash to get it done professionally, don’t stress. Drop an update on your social channels and see if any friends would be happy to help take some snaps of you as a favour. Then, search for free EPK templates online and copy their format. Easy. 

Build Your Network

We know you’ve got your head down in the studio, but getting out there and building your network IRL is a critical part of every artist’s journey. Network as much as you can within your local scene (think: club nights, festivals or industry parties), send your music to promoters, and engage with your own community online. Your fans are often your biggest advocates, so keep them engaged and pumped to spread the word about your new release.

Share Your Music In Niche Communities

Sharing your tracks with online music communities in the same niche as your music is an effective way to promote your release. The first step to take is identifying your target audience and the places they are consuming new music. There are a heap of different (free) tools available to help you learn about your audience, like Facebook’s Audience Insights tool or YouTube’s Official Artist Channel platform.

When you distribute your music with Amuse, you get access to our data dashboard where you can keep track of your streams, downloads and audience. We give you access to real-time data, like who is listening and where. This data can help you make informed decisions about your next release and growing your fanbase.

When you’re armed with the insights you need to target the right listeners, start actively participating in conversations or discussions and sharing your tracks in their niche communities, whether it be a Facebook group or Twitch channel.

Reach Out To Blogs and YouTube Channels

There are a number of handy tools out there to help get your music featured on the best blogs and channels, without having to do the guesswork and (painful) cold-emailing yourself. Hype Machine automatically aggregates the best blogs around the world for you to contact based on popularity. IndieMono lets artists submit their tracks to popular playlists by simply browsing their playlists and hitting “submit” on the ones that suit. Submithub is a site that allows you to bump your music over to a heap of blogs and YouTube channels around the world and receive feedback. Getting your music featured on blogs and YouTube channels can be a big driver for streams and potential playlist adds – so don’t sleep on it!

Ready to get your track out in the world? Start by downloading the Amuse app to release your music to all the major music stores and streaming platforms, for free.

Promoting Exalt Music Viral Camping Promotion

Exalt music viral camping is a unique concept. This type of promotion has never before been witnessed in the world of music promotion. Music artists and their representatives are busy doing everything possible to spread the word about their latest album. The only problem is that they often do not stop at spreading the word but go ahead to make it viral as well. This may include uploading their latest songs for fans to download and use in social networking sites.

Viral means “capable of spreading over a great period of time.” Viral marketing is simply one of the most effective ways to promote an artist or a band’s product because the word of mouth has so much variety and longevity. Camping has always been considered a great activity by many. Now, music fans are trying to make their camping experience something worth remembering by uploading photos and videos of themselves and their friends during camping trips. Exalt music viral camping will give these music buffs the chance to make their good memories last forever.

Most internet users visit sites such as Facebook to connect with friends and family and engage in conversations. They talk about their favorite things, share cute stories and create lists of places, people and things to see in a certain location. In most instances, these conversations go viral. However, not every single post can be tagged as a “video.” A picture cannot just have a music note attached to it. If the speaker or the singer does not have the audio file of their song, then they are not considered to be uploading their audio clip.

Sometimes, they upload a video or they send out an audio recording. But nothing has the same value as the written word. People who read and understand the written word have double the power when it comes to promotion. A song needs to have good lyrics and instrumental to maximize its potential. Exalt music viral camping is all about using the written word to get the word out and to build interest in the promotion of the music.

The best way to promote a song, especially one that you have recorded personally, is through a music video. The video shows the song in action – where the singer can be seen along with the audience. This is why it’s important to use an excellent editing program such as Movie maker to cut together a great song and a great video to promote your Exalt Music Viral Camping Promotion.

If you love the music from albums by the band Exalt, you will definitely want to make sure that you download this amazing music. It will make for an excellent part of your viral marketing for Exalt. Your fans will really appreciate and get excited to find out more about the promotion that you are giving them. And they will always have a great memory of a wonderful camping trip with the whole family. So go on and have a great time on your next camping trip! You will definitely need all of the help you can get.