If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of.
More than 1.4 billion people use Facebook every single day, and many multiple times a day. It’s almost certain that your potential customers are on Facebook and using it actively to connect with their family, their friends, and their favorite brands.
Whether you’re running a brick and mortar store, an ecommerce site, an agency, or a software company, you can use Facebook for marketing your business. In this guide, I hope to cover everything you should know to put your business on Facebook, to market your business, and to measure your results.
If there’s anything you wish to know that isn’t covered here, please feel free to tweet firstname.lastname@example.org I’m keen to keep this guide as comprehensive and helpful as it can be. Thanks!